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About Data Magnified 2017

Advancements in data and technology, and rise of platforms, have shown us the value of bringing prospecting, customer retention and reactivation together through unified strategies. In theory, this should lead to more efficient and effective methods for reaching desired audiences and turning data into actionable insights. But has it? Has all this MadTech created WarTech where roles are being reversed, and platforms are disrupting the advertising norms?
When it comes to communicating with a customer or prospect, platforms are all the rage. And these technologies are forcing marketers within brands and agencies to re-think their roles. The days of pure-play media and pure-play marketing are disappearing, and the road to success relies heavily on creating a more holistic view of people and your marketing strategies. Today’s MadTech world is forcing companies to prioritize data, integrate new platforms, and break free from traditional marketing silos.
Data Magnified 2017: The MadTech Series, will be traveling to Chicago, New York City, and Boston. If you’re an agency or brand marketer and want to hear about trends facing data, platforms, privacy, cross-channel strategies, and the agency and brand relationship, join us for Magnetic’s 2017 Spring roadshow series.

Meet the Speakers

More speakers to be announced soon!

Adam Kasper
Digital Media and Marketing Expert
Audrey Yu
VP, Global Digital Marketing & eCommerce
John Hardy
Bre Rossetti
SVP, Director of Strategy & Innovation
Havas
Christopher Brown
VP, Account Management
MessageGears
Dave Frankland
Chief Strategy Officer
Selligent
David Shim
Founder & CEO
Placed
James Green
Chief Executive Officer
Magnetic
Jon Mansell
VP, Marketplace Innovation
Magna Global
Kevin Nemeth
VP, Head of Digital Marketing
TD Bank
Lisa Mathison
Director of Media
Walgreens
Ram Padmanabhan
Senior Partner, Business Science Director
MediaCom
Roger Barnette
CEO
MessageGears
Will Devlin
Director of Marketing
MessageGears
Will Phipps
SVP, Group Media Director
MullenLowe Mediahub
Woody Meachum
Group Director, Digital Strategy
OMD

Locations

Join us in a city near you for cocktails, food, and engaging discussions around the disruption of platforms, use of data, and opportunities to improve marketing strategies from prospecting to retention and reactivation.
These events are exclusively open to agencies and brands.
Request an Invite For Your City
Chicago
April 5, 2017
Chicago Athletic Association

Check out the highlights!

NYC
April 26, 2017
The Standard High Line Room + Terrace

Check out the highlights!

Data Magnified Boston
June 14, 2017
The W Boston
Check out the highlights!

Request an Invite!

This event is reserved for brands and agencies.

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