Advancements in data and technology, and rise of platforms, have shown us the value of bringing prospecting, customer retention and reactivation together through unified strategies. In theory, this should lead to more efficient and effective methods for reaching desired audiences and turning data into actionable insights. But has it? Has all this MadTech created WarTech where roles are being reversed, and platforms are disrupting the advertising norms?
When it comes to communicating with a customer or prospect, platforms are all the rage. And these technologies are forcing marketers within brands and agencies to re-think their roles. The days of pure-play media and pure-play marketing are disappearing, and the road to success relies heavily on creating a more holistic view of people and your marketing strategies. Today’s MadTech world is forcing companies to prioritize data, integrate new platforms, and break free from traditional marketing silos.
Data Magnified 2017: The MadTech Series, will be traveling to Chicago, New York City, and Boston. If you’re an agency or brand marketer and want to hear about trends facing data, platforms, privacy, cross-channel strategies, and the agency and brand relationship, join us for Magnetic’s 2017 Spring roadshow series.
Join us in a city near you for cocktails, food, and engaging discussions around the disruption of platforms, use of data, and opportunities to improve marketing strategies from prospecting to retention and reactivation.
These events are exclusively open to agencies and brands.