But with this influx of data, are we really improving how we connect with people? Or, are we falling short and failing to meet the new level of customer’s expectations?
The days of mass-communications and cookie-cutter segments are over. The next wave of marketing technology is forcing companies to prioritize data, and use it to enhance communications with their customers and prospects. With the technology available today, every message should reach people, not targets, and cater to the individual when and where it matters.