Join us for an evening of networking, cocktails and hors d’ oeuvres as we kick off Data Magnified Boston.
Adtech and Martech solutions, while once completely siloed, are beginning to merge. The collision of these two worlds has created access to infinite amounts of data, enabling brands to link what they know about individual customers to ways that find and reach people through online advertising. What tools are available to marketers to help navigate this world of bigger and better data and how can brands create a reliable media and content communication strategy without being creepy?
We’ll explore concepts around:
Moderator: James Green, CEO Magnetic
Join us for a lively after party on the roof with dinner and cocktails!