Join us in Boston for networking, afternoon cocktails and hors d’ oeuvres as we kick off our 2017 Data Magnified Roadshow Series.
If you’ve ever wondered how to spark a meltdown in the digital marketing and advertising ecosystem, the last few months have provided us with a recipe.
Most notably, one of the biggest wake-up calls was issued by Procter & Gamble’s Chief Brand Officer Marc Pritchard. He lambasted the digital advertising community for continuing to allow the industry to be steeped in advertising fraud and programmatic advertising that isn’t working.
Join brands, agencies and technology companies for a discussion around:
Moderator: James Green, CEO Magnetic
Adam Kasper, Digital Media and Marketing Expert
Bre Rossetti, SVP, Director of Strategy & Innovation, Havas
David Shim, Founder & CEO, Placed
Will Phipps, SVP, Group Media Director, MullenLowe Mediahub
*More panelists to be announced soon!
Today’s consumers rarely pledge loyalty to one brand. Better pricing, new product lines, and faster, friendlier service are just a click, tap, or swipe away. The constant bombardment of ads, emails, posts, notifications, and texts gunning for their attention from companies on a daily basis often go unnoticed.
Leading businesses recognize that to cut through the noise and increase retention, they need to deliver a consistent, personalized experience for each customer. To make this happen, they utilize the latest technology that can leverage data in real-time, find creative and exciting ways to grab the customers’ attention, and deliver messages at the right time to keep them engaged and coming back for more.
Join MessageGears’ CEO Roger Barnette and head of marketing Will Devlin in this engaging Q&A as they highlight some of the innovative ways today’s top brands are using data to improve customer retention and revenue.
Join us for networking and a lively after party with cocktails and food stations!