Join us in the Stagg Court for networking, cocktails and hors d’ oeuvres as we kick off the 2017 Data Magnified Roadshow Series.
Traditionally, advertising agencies have helped with companies with branding, creative ideas and media buying and brands have owned the customer experience, including in stores or direct communication using email and social. But today, the concept of pure-play media and pure-play marketing are disappearing and the road to success relies heavily on creating a more holistic view of people, data and your marketing strategies.
Join brands, agencies and technology companies who sell to all players for a discussion around the role of platforms, who controls the data, who has rights to use it and the need to move beyond media and marketing silos to improve the ways in which brands reach and engage audiences.
This panel will cover:
Moderator: James Green, CEO Magnetic
Christopher Brown, VP of Account Management, MessageGears
Dave Frankland, Chief Strategy Officer, Selligent
David Shim, Founder & CEO, Placed
Lisa Mathison, Director of Media, Walgreens
Woody Meachum, Group Director, Digital Strategy, OMD
Join us for networking and a lively after party in the Chicago Athletic Association Game Room with cocktails and food!