Join us for networking, evening cocktails and hors d’ oeuvres as we kick off Data Magnified Los Angeles.
There’s multiple examples across the industry where companies have merged or partnered to bring data and technologies together. These moves signal a shift where ad tech and marketing tech solutions, while once completely siloed, are beginning to merge. This means that brands can integrate CRM data into ad technologies and that ad strategies are now being linked back to customer communication. How can marketers create a reliable data strategy that puts the customer first? What does this mean for the “walled-garden” era? Where do you draw the line between creepy and personal and how do ensure that your media and customer communication strategy are aligned?
Moderator: James Green, CEO, Magnetic
Join us for a lively after party with dinner and cocktails!