Join us in NYC for networking, afternoon cocktails and hors d’ oeuvres as we kick off the 2017 Data Magnified Roadshow Series.
If you’ve ever wondered how to spark a meltdown in the digital marketing and advertising ecosystem, the last few months have provided us with a recipe.
Most notably, one of the biggest wake-up calls was issued by Procter & Gamble’s Chief Brand Officer Marc Pritchard. He lambasted the digital advertising community for continuing to allow the industry to be steeped in advertising fraud and programmatic advertising that isn’t working.
Join brands, agencies and technology companies for a discussion around:
Moderator: James Green, CEO Magnetic
Audrey Yu, VP, Global Digital Marketing & eCommerce, John Hardy
David Shim, Founder & CEO, Placed
Jon Mansell, VP, Marketplace Innovation, Magna Global
Kevin Nemeth, VP, Head of Digital Marketing, TD Bank
Ram Padmanabhan, Senior Partner, Business Science Director, MediaCom
Major global brands face enormous challenges when it comes to marketing. They’re expected to deliver relevant, personalized, and timely communications to millions of customers, fans, followers, and advocates, which gets increasingly complex to pull off as companies collect more and more data on behaviors and interactions.
In this Marketers’ Q&A, MessageGears CEO Roger Barnette walks through the unique challenges faced by global enterprise marketers today and how they’re using data to enhance the customer experience and achieve higher ROI.
Join us on the High Line Terrace for networking and a lively after party with cocktails and appetizers!