Adam was most recently VP of Marketing at Bob’ Discount Furniture, a Bain Capital company. At Bob’s, Adam oversaw all media, digital, analytics and marketing efforts for the rapidly growing retailer and spent a year building a data and analytic driven approach to marketing and media. Previous to this role, Adam served as the Chief Media Officer of Havas Media, North America with oversight and responsibility for all of the agency’s investment teams and integrated product offerings. Adam helped to lead the evolution of Havas’ media services offerings to better reflect the digital, social and mobile needs of the agency’s clients including the perpetually changing media landscape and the affects it has on consumer behavior. Adam was instrumental in the design of the agency structure to meet these needs.
Prior to his 11 years at Havas, Adam spent 10 years at top Boston-based advertising agencies Allen & Gerritsen, Hill Holliday and Houston Effler.
Adam lives with his family in Needham, MA. He is an avid skier, fisherman and chef.
Audrey Anna Yu is the Vice President of Global Digital at John Hardy, a leading luxury jewelry brand, where she is responsible for overseeing the brand’s global digital marketing efforts, client experience, and eCommerce business. She joined John Hardy in 2015 with a decade of experience in digital strategy, marketing, eCommerce, and technology. Her expertise includes developing growth strategy for brands, driving digital transformation, and building
Bre Rossetti is the SVP of Strategy & Innovation at Havas Media. Bre leads the Fidelity Investments account and is charged with helping orchestrate media plans alongside owned and earned channels.
As part of her remit, Bre sits on the Havas Futures team, whose mission is to aid clients in their understanding of technology’s impact on changing consumer behavior in order to help them futureproof their business.
Bre joined the Havas Media Boston office in August 2014 after spending the previous 3 years leading the communications planning department at Arnold Worldwide. In her 10+ year career, Bre has worked on both sides of the Atlantic. Prior to landing on the East Coast, Bre was based in the UK where she where she was responsible for the launch of the retail epicenter, Westfield London – a campaign that nabbed her a Cannes Lion.
Christopher Brown, MessageGears’ VP of Account Management, has years of rich experience and expertise in helping enterprise brands grow their marketing programs. Prior to joining the Atlanta-based enterprise ESP, Chris held client success leadership roles at Selligent, IBM, Oracle, and Axciom. Widely regarded as a “guru” of consumer insight, Chris has a focused perspective on today’s “always-on” world and how enterprise businesses can deliver world-class marketing programs.
Dave develops and evangelizes the firm’s consumer-first marketing vision to the marketplace, and aligns internal resources to ensure its success. Previously, Dave was a VP, research director, and award-winning analyst at Forrester Research, where he co-launched Forrester’s Customer Intelligence practice. Dave was also VP of Corporate Communications at DoubleClick for 5 years prior to their acquisition by Google. In his spare time, he runs a wine company out of his home base in Florida.
David Shim is the Founder and CEO at Placed, the market share leader in ad to in-store attribution. Founded in 2011, Placed has grown to partner with 230+ publisher, ad networks, and DSPs along with hundreds of advertisers to connect media to store visits.
Before Placed, David held the roles of Director of Product and Operations at Quantcast. In that role, David drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008). Early in his career, David was the youngest registered investment advisor (stockbroker) in the nation at 17.
James worked with the The Walt Disney Company for eight years, eventually being named the General Manager of the Japanese market. From Disney, James moved to Pixar Animation Studios where he worked for Steve Jobs as the VP of Marketing and New Business Development. After leaving Pixar, James became a founding partner and CEO of Sabela Media, an Internet ad serving company that was sold to 24/7 Real Media for $70 million following an explosive 18 months of revenue growth. James stayed on at 24/7 Real Media to serve as President of Technology Solutions. At his next position, as CEO of GiantBear, James successfully launched new products with major carriers (Cingular, Rogers AT&T and others) before selling the business to InfoSpace. James then became CEO of PVI, a publicly traded virtual advertising company, which he took private in 2003 before it was sold to Cablevison in May of 2005. James then joined Giant Realm, a vertical ad network, as CEO in January 2007 and sold the company to Burst Media in October 2009.
James has spoken at several industry events including Ad:Tech, dmexco, IAB, DMA, Integrated Marketing Week, MediaPost and J.D. Power Automotive Marketing Roundtable. From 2009 until joining Magnetic in 2011, James fulfilled his lifelong dream of traveling around the world on his sailboat with his wife and two children. He documented the trip at www.SailingOndine.com.
Jon Mansell serves as Vice President, Marketplace Innovation for MAGNA. In this role, Jon focuses on the evaluation of media and data partnerships with a strong focus on programmatic onboarding, insights and analytics.
As the industry shifts to a more people-based buying methodology, pertinent to his centralized role at MAGNA, Jon focuses on incorporating programmatic considerations into all partnership negotiations.
Jon brings nearly a decade of media agency investment experience. Prior to joining IPG Mediabrands, Jon spent nearly 3 years at both PubMatic and Xaxis.
Jon is a graduate of Skidmore College, where he received his Bachelors in Business Management.
Kevin Nemeth is Vice President, Head of Digital Marketing at TD Bank based in New York City. In this role, Kevin is responsible for digital marketing strategy as it pertains to acquisition media, affiliate marketing, search and onsite content and advertising for the consumer and business product portfolio in the US.
Before joining TD Bank, he was Director, Digital Marketing at L’Oreal USA for the Matrix brand. He has also held positions at HSN and AOL all in a digital marketing and/or e-commerce capacity.
Earlier in his career Kevin worked as a journalist where he was a writer and editor covering everything from the local soapbox derby to the NFL, MLB and NCAA. He was an early adopter in the blog and podcast world as a host on one of the first internet sports podcasts, Sports Bloggers Live. Needless to say he’s a bit of a sports fan.
Personal Linked In: www.linkedin.com/in/kevinnemeth
As Media Director for Walgreen Co. since 2013, Lisa Mathison provides integrated paid media planning and buying expertise for the organization. She champions keeping customers at the core of planning in order to ensure insights drive ideas and build effective, best-in-class media programs. In her time at Walgreens, Lisa has driven the shift to programmatic media buying, activating Walgreen’s robust 1st party data pool and uniting media activation with high value customers. Lisa has successfully diversified and contemporized Walgreens media mix over the past 4 years, methodically guiding increases in digital media spend for the organization, leading Walgreens to reach customers in fresh new ways that reflect the contemporary changes the organization has made with their stores and services.
Prior to Walgreen’s, Lisa worked at AOL Inc., where she was Head of CPG & Health Category Marketing. Lisa has also held senior leadership positions at Digitas and Starcom MediaVest Group driving Digital Media and Integrated Media Strategy for leading brands such as: Kraft Foods, Kellogg’s, and P&G.
Lisa has an MBA in Marketing from Loyola University Chicago Graduate School of Business. She also holds BA’s in Psychology and Communication Studies from The University of Michigan. She currently resides in Chicago.
Roger has received numerous awards including the Atlanta Internet Marketer of The Year award and Emory’s Goizueta Business School Outstanding Recent Alumni award. He is a member of YPO – Southern 7 Chapter and is a mentor at Techstars Atlanta. Roger is a frequent guest speaker at industry conferences and is regularly cited in major media outlets. He holds an MBA from Emory University’s Goizueta School of Business and a BS in Computer and Electrical Engineering from the University of South Carolina.
A 14 year veteran of the email marketing industry, Will Devlin has been focused on leading marketing strategy and execution for MessageGears since 2014. Prior to joining the Atlanta-based enterprise ESP, he led marketing and strategic services at ShopVisible, an eCommerce software provider, and previously spent nearly a decade managing eCommerce and customer service for Gander Mountain and Overton’s, an Internet Retailer Top 250 company.
An accomplished tech marketer and industry expert, Will holds a BSBA in Marketing and has contributed to publications such as Investor’s Business Daily, Internet Retailer, Multichannel Merchant, and CIO.com, and serves on the Advisory Board for the Email Experience Council, the email marketing arm of the Data & Marketing Association.
Will Phipps is an SVP at MullenLowe Mediahub, leading the Bose and Harley-Davidson Media accounts. He joined in August 2016, with a focus on content and strategy with roles at Digitas and Starcom before that. An import from London, England he has a passion for the creative use of media, aiming to break conventions and create consumer and business value along the way. With 20 years of experience, he’s seen media shift from the simplicity of TV buying to the addressable digital world we live in now.
Woody Meachum serves as Group Director, Digital Strategy, at OMD where he is responsible for leading the planning and execution of programs focused on impactful and measurable results to positively affect his client’s brands and overall business. Woody has overseen the digital strategies for State Farm Insurance, BMO Harris Bank, H&R Block, SeaWorld Parks & Entertainment, and the Illinois Lottery. He also oversaw the digital analytics practice for 3 years at OMD-Chicago creating measurement strategies for multiple clients.
Woody joined OMD late in 2008. Prior to joining OMD, Woody served as Director of Digital Marketing Solutions for Acquity Group where he provided a key role in shaping various aspects of digital marketing strategies for clients such as Procter & Gamble, True Value Hardware, Underwriters Laboratories, WW Grainger, AmeriPride/Quebec Linge, Eastern Mountain Sports, and Francesca’s Collections. Woody spent time as Vice-President of Technology for ClearGauge/B2BWorks, the Internet’s first B2B online ad network, and Internet Solutions Director for Slack Barshinger & Partners. While with those organizations, he created innovated online programs for companies like Caterpillar, LSI Logic, Siemens, Monsanto, and Nutrasweet.
Woody’s expansive work history in digital advertising and marketing has allowed him to have his hands in a variety of projects ranging from display advertising, content marketing, social media, web analytics, quantitative and qualitative research, search engine marketing (including paid and SEO), e-mail marketing, mobile marketing, video, social media, and online promotions, as well as website design and eCommerce.